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Aladdin VP to Present at SLAM 2008
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Chen Arbel to discuss the importance of integrating software DRM into the software
product lifecycle to reduce time-to-market, increase sales and reduce costs
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CHICAGO, March 31, 2008- Aladdin Knowledge
Systems (NASDAQ:
ALDN), an information security
leader specializing in
authentication,
software DRM
and
content security,
today announced that Chen Arbel, vice president of strategic development, will present
at Software Business' Sales, Licensing, Alliances & Marketing (SLAM) 2008 event
on April 4th from 12:45 to 1:15 p.m. at the Sheraton Gateway Hotel in San Francisco,
California.
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A security expert with more than 15 years of experience, Arbel has seen a significant
shift with regard to software digital rights management (DRM) — it has evolved from
simple piracy and IP theft prevention to become a business-enabling tool that provides
software publishers with a competitive edge, the ability to increase sales, and
accelerate business growth.
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In his session, Arbel will highlight the importance of integrating software DRM
into the software product lifecycle to drive sales and reduce costs. Specifically,
software product, licensing, and marketing managers will learn how completely separating
the software build process from business processes using role-based software DRM
techniques will empower them to:
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- More quickly respond to changing market conditions and customer
buying preferences while avoiding costly R&D cycles
- Seize opportunities to gain competitive advantage
- Maximize flexibility in packaging, pricing, and positioning
their products
- Enter new markets and increase penetration into existing markets
- Increase organizational efficiencies
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Arbel joined Aladdin in 1997, now serving as vice president of strategic development
for its award-winning software DRM and authentication solutions. With almost two
decades of digital rights management experience, Chen has served in key development
roles leading to uniquely powerful innovations that effectively align technology
with real-life business objectives. He has spoken at numerous industry events, including
SD West 2006 and SD West 2007. Prior to joining Aladdin, Chen held a classified
technology position for the Israeli government in North America and served as Captain
for the Israeli Defense Force (IDF) where he gained extensive experience information
security experience. Chen holds a bachelor's and master's degree in computer science
from the New York Institute of Technology.
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About SLAM 2008
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SLAM 2008 is a fast-paced industry event that is tailored to the goals of software
sales and marketing executives, managers and team members. From visionary keynotes
from leading software executives sharing market insight to top sales trainers, the
program delivers the tools and processes to reach current and future sales and marketing
goals. This year's conference will have added emphasis on Software as a Service,
Selling Solutions, Sales Demonstrations, and Perfecting the Sales Force Organization
for Fast Growth Software Companies. For full conference details,
visit
http://www.softwarebusinessonline.com/slam_conf2008_index.php.
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About Aladdin
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Aladdin Knowledge Systems'
Software Rights Management products
are the #1 choice of software developers and publishers to
protect intellectual property,
increase revenues, and reduce losses from
software piracy.
Aladdin eToken is the world's #1 USB-based authentication solution. The Aladdin
eSafe
secure Web gateway
provides the most advanced protection against the latest Web-based threats and attacks.
Aladdin has offices in 12 countries, a worldwide network of channel partners, and
has won numerous
awards
for innovation. For more information, visit the Aladdin Web site at
www.Aladdin.com.
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####
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All trademarks and registered trademarks are the property
of their respective holders.
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Press Contact:
Matthew Zintel
Zintel Public Relations
310.574.8888
|
Investor Relations Contact:
Debbie Kaye
Aladdin Investor Relations
investor@aladdin.com
646.468.0481
|