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Aladdin HASP SRM Report Generator Arms Software Developers with Powerful Business
Analysis Tools
- Aladdin HASP SRM Report Generator provides software publishers with business intelligence to improve sales, marketing and operations, increasing efficiency and ROI
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CHICAGO, March 31, 2008- Aladdin Knowledge
Systems (NASDAQ:
ALDN), an information security
leader specializing in
authentication,
software DRM and
content security, today
announced the general availability of the HASP SRM Report Generator, a versatile
new tool for software vendors to analyze product activation licensing and order-entry
data, enhancing strategic business models and customer care.
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The HASP SRM Report Generator connects to the powerful
HASP SRM Business Studio,
allowing software vendors to produce reports containing valuable information that
increases efficiency and improves business strategy. Leveraging information from
reports, sales and marketing can proactively up-sell and capture license renewal
business. Featuring an easy-to-use wizard-based interface, the Aladdin HASP SRM
Report Generator allows users to choose from 17 standard reports, including:
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- Total activations by date
- Trial licenses and orders about to expire
- Individual user activity history
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Provides Intelligence for Effective Sales and Marketing
Campaigns
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HASP SRM sales data can be linked directly to marketing and sales initiatives, giving
software vendors feedback on the success of specific campaigns and showing customer
response rates to different messages. The Aladdin HASP SRM Report Generator offers
intelligence for improved account management and tracking, allowing businesses to
see trends across users, view growth by customer, or groups of customers with specific
demographics- streamlining and increasing the impact of their sales and marketing
efforts while increasing effectiveness and ROI.
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Simple, On-Demand and Scheduled Reporting Options
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Connecting directly to the Business Studio Server, the Aladdin HASP SRM Report Generator
produces reports in Comma Separated Values (.csv) format based on SQL queries so
they are easily viewed and analyzed in an Excel spreadsheet. Reports can be generated
immediately or scheduled once or on a reoccurring basis, as specified by the user,
then automatically e-mailed to the system administrator for fast, easy access.
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"This tool furthers the evolution of HASP SRM into a comprehensive solution that
manages the business lifecycle of software products," said Laila Arad-Allan, vice
president of software DRM at Aladdin Knowledge Systems. "This new tool is designed
specifically for corporate management who need to know who is buying their software,
how it is being purchased and used, and whether there is untapped potential. This
is a vital business tool that provides the infrastructure for turning prospects
into actual buyers and to growing sales from existing customers."
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The Aladdin HASP SRM Report Generator works in conjunction with the Aladdin HASP
SRM Business Studio Server v2.50 and v3.10, and is available for use on the Microsoft
Windows 32-bit operating system.
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About Aladdin HASP
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The Aladdin HASP family of software DRM products is the #1 choice of software publishers
worldwide. HASP provides software developers with strong software protection, licensing
and distribution solutions that enable them to prevent software piracy and increase
revenues, protect intellectual property, and expand licensing models to reach more
customers. Visit
www.Aladdin.com/HASP.
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About Aladdin
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Aladdin Knowledge Systems'
Software Rights Management products are the #1 choice
of software developers and publishers to
protect intellectual property, increase
revenues, and reduce losses from
software piracy. Aladdin eToken is the world's
#1 USB-based authentication solution. The Aladdin eSafe secure Web gateway provides
the most advanced protection against the latest Web-based threats and attacks. Aladdin
has offices in 12 countries, a worldwide network of channel partners, and has won
numerous
awards for innovation. For more information, visit the Aladdin Web site
at www.Aladdin.com.
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All trademarks and registered trademarks are the property
of their respective holders.
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Press Contact:
Matthew Zintel
Zintel Public Relations
310.574.8888
|
Investor Relations Contact:
Debbie Kaye
Aladdin Investor Relations
investor@aladdin.com
646.468.0481
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