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Software DRM Market Leader Sees Growth Potential in Response to Microsoft's Anti-Piracy
Announcement
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CHICAGO, October 16, 2006 - Aladdin Knowledge
Systems (NASDAQ: ALDN), the leader in
Software DRM,
identity management and content security solutions,
today announces its response to Microsoft's enhanced anti-piracy measures slated
for the upcoming Windows Vista operating system.
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"We see Microsoft's announcement detailing greater anti-piracy and licensing enforcement
for Windows Vista as one of the single most influential drivers to ever affect the
software protection industry," said Avi Barir, vice president of Software Digital
Rights Management at Aladdin Knowledge System. "We expect to see a significant number
of software developers worldwide eventually react in a similar, more protected manner
in order to fight unlicensed and pirated copies of their software. Seeing the world's
largest software company move to more stringent protection clearly entices others
to do the same, and while doing so, work toward decreasing the enormous amounts
of unlicensed or pirated software."
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"There continues a growing concern and need to prevent software piracy and re-enforce
developers' intellectual property rights, but with Microsoft's recent announcement
of its own strong anti-piracy policy for Windows Vista, it's likely other developers
will adopt technologies aimed at disabling key software abilities or features in
unauthorized copies," said Charles Kolodgy, research director for IDC. "It is a
bold move, but pirated software is a huge security and economic problem, so IDC
would expect to see more demand for software protection solutions."
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Aladdin is the world's largest provider hardware-based "dongle" solutions for protecting
and licensing software, with more than twenty years of experience in assisting developers
protect against unauthorized software use. Aladdin
HASP, the
#1 software licensing authentication token according to IDC's "Worldwide Hardware
Authentication Token 2005-2009 Forecast and 2004 Vendor Shares" report. The report
highlights Aladdin's 20.9 percent increase in HASP HL sales from 2003 to 2004 –
more than double the percentage growth of the next largest competitor for the same
period. An abstract of the IDC report (Doc # 34452) is available online at
www.idc.com.
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About Aladdin HASP
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The Aladdin HASP family of software DRM products is the number one choice of software
publishers worldwide. It provides software developers and publishers with strong
software protection, licensing and distribution solutions that enables them to prevent
software piracy and increase revenues, protect valuable intellectual property, and
expand licensing models to reach more customers. For more information, please visit
www.Aladdin.com/HASP.
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About Aladdin
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Aladdin Knowledge Systems Ltd. (NASDAQ: ALDN), founded in 1985, is a global provider
of security solutions. Its security products are organized into two segments: Software
Digital Rights Management (DRM) and Enterprise Security. Aladdin's
Software DRM products allow software developers and publishers to protect their
intellectual property, increase revenues through licensing, and reduce losses from
software piracy. Aladdin's Enterprise Security solutions enable organizations to
secure their information technology assets by controlling who has access to their
networks (identity and password management) and what content
their users can utilize (proactive content security). Aladdin
has offices in 10 countries, a worldwide network of channel partners and holds numerous
industry awards for innovation and reliability. For more information, please visit
the Aladdin Web site at www.Aladdin.com.
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All trademarks and registered trademarks are the property
of their respective holders.
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Press Contact:
Matthew Zintel
Zintel Public Relations
310.574.8888
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Investor Relations Contact:
Debbie Kaye
Aladdin Investor Relations
investor@aladdin.com
646.468.0481
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